“Chelli is one of a kind as a creative director. Her precise visions are never determined by trends, although her visual language is well aware of the contemporary moment. Her direction is never clouded by her ego, which allows her to be the best kind of collaborator. One enters into a sort of dance when they engage in a project with Chelli. She creates stories and listens as she is telling them. She moves through ideas fluidly, not frantically— a creative process that is wonderfully rare. To work with Chelli is to become friends with her dreams & to fall in delight with how a project unfolds.”